Deutsche Podcast Akademie
A modern digital business card
Problem
The Deutsche Podcast Akademie started as a concept from BosePark Studios and Spotify. There was no Corporate Identity, no way of displaying information and no way for customers to get in touch.
Solution
A modern brand identity and a lightweight website acting as a digital business card with a focus on a call to action and an implemented content management system to dynamically adjust and change content.
Branding
The Deutsche Podcast Akademie offers courses surrounding the topic of podcasts for newcomers and professionals.
To capture and communicate this brand identity, the logo is based on the three capital letters of the brand name (D, P and A) while resembling a podcast microphone.
The font “Outfit” conveys a young modern impression suitable to the target group.
The blue, pink and soft violet hues used as brand colors capture the lighting inside the podcast studios.
Implementation
The website was developed using Webflow as a solid base. Custom JavaSript and GSAP animations were added to bring the site to life.
The website uses Webflow’s content management system to enable even inexperienced users to dynamically adjust and change the site’s content. This guarantees scalability and accessibility to contiunuous updating of changing offers.
To attract new customers, the website places special emphasis on a call to action. Intuitive design and nudging through accent colors paired with multiple contact options enable seamless user signups for variety of courses.
